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HOW TO MANAGE A SUCCESSFUL BUSINESS IN CHINA
CONTENTS
FRONT MATTER
Johan Björkstén
and Anders Hägglund
i
Introduction: Why We Wrote This Book
Johan Björkstén
and Anders Hägglund
1
Chinese Business Climate
Johan Björkstén
and Anders Hägglund
7
Differences and Similarities
Johan Björkstén
and Anders Hägglund
15
Key Concepts of Chinese Business Culture
Johan Björkstén
and Anders Hägglund
23
The Language Challenge
Johan Björkstén
and Anders Hägglund
53
Qualities of the Right Expatriate Manager
Johan Björkstén
and Anders Hägglund
61
Company Setup
Johan Björkstén
and Anders Hägglund
67
A Winning Local Team
Johan Björkstén
and Anders Hägglund
95
The Right Corporate Culture
Johan Björkstén
and Anders Hägglund
135
Right Business Focus
Johan Björkstén
and Anders Hägglund
163
Support Your Frontline Sales Organization
Johan Björkstén
and Anders Hägglund
171
Marketing to China
Johan Björkstén
and Anders Hägglund
189
Successful Execution Demands Top Management Attention
Johan Björkstén
and Anders Hägglund
213
Dealing with Head Office
Johan Björkstén
and Anders Hägglund
219
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Copyright © 2012
World Scientific Publishing Co.
All rights reserved.
