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FRONT MATTER
Frank T Piller and Mitchell M Tseng | i |
Introduction: Mass Customization Thinking: Moving from Pilot Stage to an Established Business Strategy
Frank Piller and Mitchell Tseng | 1 |
| Strategic Aspects of Managing Mass Customization & Personalization |
From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia and Transition Hazard
Fabrizio Salvador and Manus Johnny Rungtusanatham | 21 |
How to Implement a Mass Customization Strategy: Guidelines for Manufacturing Companies
Erlend Alfnes and Lars Skjelstad | 44 |
Media Market Inertia: A Potential Threat to Success of Mass Customization
Detlef Schoder, Johannes Putzke and Kai Fischbach | 65 |
Operationalizing Mass Customization – A Conceptual Model Based on Recent Studies in Furniture Manufacturing
Emmanuel T Kodzi, Jr. and Rado Gazo | 79 |
Beyond Mass Customization: Exploring the Features of a New Paradigm
Nicola Morelli and Louise Møller Nielsen | 97 |
Is the Best Product a Unique Product? Exploring Alternatives to Mass Customization with the Online Community of Threadless
Adam Fletcher | 118 |
Before Pine and Dell: Mass Customization in Urban Design, Architecture, Linguistics, and Food
William Mitchell and Ryan Chin | 139 |
| Consumer Studies & Marketing Aspects |
Typology of Potential Benefits of Mass Customization Offerings for Customers: An Exploratory Study of the Customer Perspective
Hans H. Bauer, Anja Düll and Dennis W. Jeffery | 161 |
The Co-Design Experience: Conceptual Models and Design Tools for Mass Customization
Kate Herd, Andy Bardill and Mehmet Karamanoglu | 181 |
Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value
Aurelie Merle, Jean-Louis Chandon and Elyette Roux | 208 |
Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization
Michael Giebelhausen and Stephanie Lawson | 226 |
E-Customization: Research and Applications from the Cognitive Learning Theory
Muhammad Aljukhadar | 240 |
Modularity as a Base for Efficient Life Event Cycle Management
Florian Siems and Dominik Walcher | 263 |
Bundling, Mass Customization and Competition under Consumption Uncertainty
Luca Petruzzellis and Ernesto Somma | 275 |
| Building the Solution Space: Product & Process Design for Mass Customization |
Towards a Knowledge Support System for Product Family Design
Seung Ki Moon, Xiaomeng Chang, Janis Terpenny, Timothy W. Simpson and Soundar R. T. Kumara | 297 |
Product Family Modeling: Working With Multiple Abstraction Levels
Kaj A. Jørgensen | 319 |
Market-Based Strategic Platform Design for a Product Family Using a Bayesian Game
Seung Ki Moon, Timothy W. Simpson and Soundar R. T. Kumara | 338 |
Knowledge Based Configurable Product Platform Models
Hans Johannesson and Stellan Gedell | 357 |
Change Prediction for Mass Customized Products: A Product Model View
René Keller, Claudia M. Eckert and P. John Clarkson | 376 |
| Making Manufacturing & Supply Chain Management for MCP Work |
An Agility Reference Model for the Manufacturing Enterprise: The Example of the Furniture Industry
Riadh Azouzi, Sophie D'Amours and Robert Beauregard | 403 |
Overcoming Configuration Process Complexity of Highly Customizable Components
Erik Oestreich and Tobias Teich | 427 |
Mass Customization of Responsive Automated Assembly Cells
Ulrich Berger, Sarfraz Ul Haque Minhas, Ralf Kretzschmann and Veronica Vargas | 451 |
A Prioritization Algorithm for Configuration Scheduling in a Mass Customization Environment
Ashok Kumar and Frank T. Piller | 487 |
Procurement Mechanisms for Customized Products
Songlin Chen and Mitchell Tseng | 513 |
| Rapid Manufacturing for Mass Customization |
Extreme Customization: Rapid Manufacturing Products that Enhance the Consumer
Christopher Tuck, Min-Huey Ong, Helen Wagner and Richard Hague | 537 |
e-Manufacturing – Making Extreme Mass Customization Real by Laser-Sintering
Christof Stotko and Andy Snow | 555 |
RepRap: The Replicating Rapid Prototyper: Maximizing Customizability by Breeding the Means of Production
Ed Sells, Sebastien Bailard, Zach Smith, Adrian Bowyer and Vik Olliver | 568 |
Customization of Consumer Goods: First Steps to Fully Customizable Fashionable Ladies' Shoes
Marc van der Zande, Sjors Bergmans, Nico Kamperman and Bart van de Vorst | 581 |
| Volume 2: Applications and Cases
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Introduction and Overview
Frank Piller and Mitchell Tseng | 591 |
| Customization & Personalization of Services |
How to Master the Challenges of Service Mass Customization – A Persona-Based Approach
Michael Haas and Werner H. Kunz | 603 |
Mass Customization in Wireless Communication Services: Individual Services and Tariffs
Hong Chen and L-F Pau | 622 |
Unraveling the Service Innovation Dilemma: The Promise of Network Embeddedness
Ikenna S. Uzuegbunam, Satish Nambisan and Manli Chen | 646 |
Emotional Design Techniques in the Personalization of Services
Ximena Hernandez, R. Lahuerta, M. J. Such, J. Navarro, A. López, C. Soler and S. Redondo | 665 |
One Size Fits All, Made-to-Measure, and Bespoke Tailoring: Challenges in Building an Attractive Service Portfolio
Hans Björkman | 683 |
Mass Customization for Individualized Life-long Learning: Needs, Design, and Implementation
Hermann Klinger and Alexander Benz | 698 |
A Mass of Customizers: The WordPress Software Ecosystem
Andrew Watson | 717 |
| Beyond Bespoke Tailoring: Mass Customization in the Apparel Industry |
Virtual Fit of Apparel on the Internet: Current Technology and Future Needs
Susan Ashdown, Emily Calhoun and Lindsay Lyman-Clarke | 731 |
RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance
Sanchit Tiwari and Suzanne Loker | 749 |
Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry
Marie-Eve Faust and Serge Carrier | 771 |
Developing Considerate Design: Meeting Individual Fashion and Clothing Needs Within a Framework of Sustainability
Sandy Black and Claudia M Eckert | 813 |
Customized Garment Creation with Computer-Aided Design Technology
Jing-Jing Fang and Chia-Hsin Tien | 833 |
A Case Study in Personalized Digitally Printed Clothing
Philip Delamore and Jennifer Bougourd | 852 |
| Mass Customization in Architecture and Construction |
Customizing Building Envelopes: Retrospects and Prospects of Customization in the Building Industry
Amir E. Piroozfar (Poorang) and Olga Popovic Larsen | 869 |
Mass Custom Design for Sustainable Housing Development
Masa Noguchi and Karim Hadjri | 892 |
Customization in Building Design and Construction: A Contribution to Sustainability
Amir E. Piroozfar (Poorang), Olga Popovic Larsen and Hasim Altan | 911 |
| Applications of MCP in Various Contexts |
The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study
Marko Mäkipää, Lea Ahoniemi, Markus Mertanen, Matti Sievänen, Linnea Peltonen and Mikko Ruohonen | 943 |
Opportunities and Challenges of Furniture Manufacturers Implementing Mass Customization
Torsten Lihra, Urs Buehlmann and Robert Beauregard | 965 |
Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map
Begoña Mateo, Rosa Porcar-Seder, José Salvador Solaz, José David Garrido-Jaén, Juan Carlos Dürsteler, Antonia Giménez and Carmen Prieto | 977 |
Towards a Mass-Customized, Full Surround Simulation of Concert-Theater Effects When Listening to Music Presented on a Pair of Earphones
Richard H. Y. So, John Au and K. L. Leung | 996 |
Simulation Models to Demonstrate Mass Customization Strategies
Fazleena Bardurdeen, Haritha Metta and Brandon Stump | 1005 |
| From Mass Customization to Open Innovation |
User Innovation and European Manufacturing Industries: Scenarios, Roadmaps and Policy Recommendations
Philine Warnke, Karl-Heinz Leitner, François Jégou and Wolfram Rhomberg | 1023 |
Bridging the Innovation Gap: From Leading-Edge Users to Mass Market
Salah Hassan and Philippe Duverger | 1044 |
Ordinary Users and Creativity: Fostering Radical or Incremental Innovation?
Peter R. Magnusson, Per Kristensson and Christiane Hipp | 1059 |
Modeling and Evaluating Open Innovation as Communicative Influence
Jouni Similä, Mikko Järvilehto, Kari Leppälä, Harri Haapasalo and Pasi Kuvaja | 1081 |
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