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CHINESE MULTINATIONALS CONTENTS FRONT MATTER i CORPORATE STRATEGIES OF CHINESE MULTINATIONALS Jin Zhanming 1 CHINA'S GO GLOBAL POLICY Li Zhaoxi 31 CHINA'S OUTWARD FOREIGN DIRECT INVESTMENT Li Zhaoxi 49 THE INTERNATIONALIZATION PROCESS OF CHINESE MULTINATIONALS Kang Rongping 77 INTERNATIONAL MARKETING STRATEGIES OF CHINESE MULTINATIONALS: THE EXPERIENCE OF BIRD, HAIER, AND TCL Hu Zuohao and Wang Gao 99 TECHNOLOGY-BASED COMPETITION AND CHINESE MULTINATIONALS Jean-Paul Larçon and Geneviève Barré 127 INNOVATION & KNOWLEDGE TRANSFER IN CHINESE MULTINATIONALS Li Donghong 151 CORPORATE CULTURE AND ORGANIZATION OF CHINESE MULTINATIONALS Wang Yihua 167 CHINESE MULTINATIONALS AND GLOBAL VALUE CHAINS LENOVO — A NEW GLOBAL LEADER IN THE PC INDUSTRY François Duhamel 193 ALLIANCES, JOINT-VENTURES AND CHINESE MULTINATIONALS Pierre Dussauge 207 BACK MATTER 231 Back

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