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SUPERTRENDS OF FUTURE CHINA Billion Dollar Business Opportunities for China's Olympic Decade CONTENTS FRONT MATTER JAMES K. YUANN and JASON INCH i INTRODUCTION — China, the Land of Mystery: The Good, the Bad, and the Ugly JAMES K. YUANN and JASON INCH 1 PART ONE: CHINA'S SEEDS OF GROWTH China's Three Primary Growth Drivers JAMES K. YUANN and JASON INCH 31 The Drivers of the Drivers JAMES K. YUANN and JASON INCH 49 The Supertrends JAMES K. YUANN and JASON INCH 69 PART TWO: THE BUSINESS SUPERTRENDS Value-Adding to Make Better Things, Innovating to Make Things Better JAMES K. YUANN and JASON INCH 111 Serving Me: Urbanizing and the Service Industry JAMES K. YUANN and JASON INCH 141 PART THREE: THE SOCIAL SUPERTRENDS Health, Education, and Leisure: Enjoying Life as a Market of One JAMES K. YUANN and JASON INCH 161 Text Me: A Boundaryless Society with Instant Networking JAMES K. YUANN and JASON INCH 179 PART FOUR: THE WEALTH SUPERTRENDS Affluencing: China's Accumulation of Wealth and Influence JAMES K. YUANN and JASON INCH 203 Red China Goes Green: Saving Energy, Reducing Pollution JAMES K. YUANN and JASON INCH 225 PART FIVE: CONCLUSIONS Become a Gloriously Rich Businessperson JAMES K. YUANN and JASON INCH 253 BACK MATTER JAMES K. YUANN and JASON INCH 255 Back

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