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SCIENTIFIC WRITING A Reader and Writer's Guide CONTENTS FRONT MATTER JEAN-LUC LEBRUN i Part I: The Reading Toolkit Part I: The Reading Toolkit JEAN-LUC LEBRUN 1 Require Less from Memory JEAN-LUC LEBRUN 3 Sustain Attention to Ensure Continuous Reading JEAN-LUC LEBRUN 18 Reduce Reading Time JEAN-LUC LEBRUN 29 Keep the Reader Motivated JEAN-LUC LEBRUN 35 Bridge the Knowledge Gap JEAN-LUC LEBRUN 43 Set the Reader's Expectations JEAN-LUC LEBRUN 52 Set Progression Tracks for Fluid Reading JEAN-LUC LEBRUN 61 Create Reading Momentum JEAN-LUC LEBRUN 81 Control Reading Energy Consumption JEAN-LUC LEBRUN 88 Part II: Paper Structure and Purpose Part II: Paper Structure and Purpose JEAN-LUC LEBRUN 99 Title: The Face of Your Paper JEAN-LUC LEBRUN 103 Abstract: The Heart of Your Paper JEAN-LUC LEBRUN 118 Headings/Subheadings: The Skeleton of Your Paper JEAN-LUC LEBRUN 129 Introduction: The Hands of Your Paper JEAN-LUC LEBRUN 141 Introduction Part II: Popular Traps JEAN-LUC LEBRUN 159 Visuals: The Voice of Your Paper JEAN-LUC LEBRUN 174 Conclusion: The Smile of Your Paper JEAN-LUC LEBRUN 198 BACK MATTER JEAN-LUC LEBRUN 208 Back

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