INNOVATION AND STRATEGY OF ONLINE GAMES

INNOVATION AND STRATEGY OF ONLINE GAMES

CONTENTS


FRONT MATTER Jong H Wi	i
Innovations in the Game Industry: Online Games Versus Offline Games Jong H Wi	1
Business Models and Corporate Strategy Jong H Wi	33
Virtual Societies and Economies of Online Games Jong H Wi	61
The Formation Process of the Korean Online Game Industry Jong H Wi	83
Factors Promoting Growth of the Online Game Industry Jong H Wi	111
Global Development and Marketing Strategies of Korean Online Games Jong H Wi	139
International Comparison of Online Game Users Jong H Wi	187
BACK MATTER Jong H Wi	211
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